Orion Innovation / Behavior Design
Behavior was acquired by Orion in 2019. I have led client projects ranging from universities, museums, non-profits, crypto start-ups, and high-tech e-commerce. My UX activites include conducting stakeholder interviews, competitive analysis, content audit, and storytelling strategy; UI work will focus on modular functionality, accessibility, responsiveness, and unified design. Plus I've mentored interns and junior designers!
Nov 2017 - present

Although largely a rebranding effort, much of their information architecture, content strategy, and navigation required deeper examination from an architectural and experience standpoint. Additionally I sought to establish a modular design system of reusable and global WordPress blocks to build consistency and cohesion. Tap to zoom.
After this site launched, it received an award: Hermes Creative Awards, Honorable Mention!


While I worked on some early UX navigation explorations with the client, a design director devised some style tiles, which I then applied toward the larger visual design system.

After this site launched, it received an award: Hermes Creative Awards, Gold!

Feel free to view this in-browser.


After the site went live, it got featured in Graphic Design USA magazine! View a dimly-lit image I took with my phone. Furhtermore they spelled my last name wrong! Pretty hilarious honestly.


When I first joined the project, their files were still a mixture of Photoshop and Sketch files, so as part of the branding refresh, I started a brand new library in Figma, retaining their core typography and brand colors into a flexible yet robust block system, built in Drupal.

I devised two design directions: one slightly off-brand, one closer to their new branding refresh.

I devised two design directions: one slightly off-brand, one closer to their new branding refresh.

For this project we were greatly limited in scope to redesign only the portion for rescue and recovery workers, their largest registry audience. There was no budget to make it mobile-friendly, and they had just updated their global navigation and visual identity, so it needed to match aesthetically.
With those limitations in mind, I handled both UX and UI around site flow diagrams, content strategy, wireframes, and data visualization. Pictured here are a number of different wireframe approaches I created and presented to the client to help them humanize the data they have obtained over the years.
After this site launched, it received an award: W3 Awards, Silver Winner!

Despite the client's premium pricing, customers tended to struggle and get overwhelmed at finding the precise part they sought. They needed the ability to compare similar products, shop on mobile, experience a smoother check-out process. The company also welcomed a branding refresh.
This site map helps acknowledge some of their most-trafficked pages, identify key entry points to find opportunities for cross-promotion and elevate product content as needed.


After I conducted a series of stakeholder interviews, I developed interactive wireframes to refine the e-commerce experience for this rather niche audience.
Lincoln Center for the Performing Arts
Besides catching the occasional live performance, I created a templatized system to be used by recurring festivals and events, as well as wireframes, user journeys, branded animations, and interactive prototypes, such as reimagining ticket purchase flows of the e-commerce consumer experience.
Dec 2015 - May 2017


See also wireframes for a new user buying one show or wires for a returning user buying two shows.



See an archived version of the launched micro-site or tap to zoom.





MakerBot
It was so fun to 3D print something every few days! I iterated on prototypes for mobile and tablet apps, desktop 3D software, wearables, hardware feedback, browser plug-ins, flow diagrams, and wireframes, as well as contributed to group brainstorming sessions.
May 2014 - Oct 2015

As the early motion designer worried I had subtracted too much of the old UI, I sought to find a compromise by incorporating a white noise image for a tiled background texture. From left to right are shots of the home feed, video detail screen, and navigation drawer.



Before I joined, NTN's early branding had been influenced by a freelancer who had previously done a ton of motion graphics for MTV back in the day, only many found the old UI to be a bit busy, so I sought to bridge the gap between a cleaner interface and refreshed logo with a nod toward its initial aesthetic.

Before I joined, NTN's early branding had been influenced by a freelancer who had previously done a ton of motion graphics for MTV back in the day, only many found the old UI to be a bit busy, so I sought to bridge the gap between a cleaner interface and refreshed logo with a nod toward its initial aesthetic.
NowThis News
Back when they were still a small start-up (Series B) with less than forty people, I joined as the lead UI designer and worked directly with our CTO and co-founder on the mobile app designs, logo refresh, video controls, and social sharing.
Mar 2013 - Mar 2014

Before I joined, NTN's early branding had been influenced by a freelancer who had previously done a ton of motion graphics for MTV back in the day, only many found the old UI to be a bit busy, so I sought to bridge the gap between a cleaner interface and refreshed logo with a nod toward its initial aesthetic.

As the early motion designer worried I had subtracted too much of the old UI, I sought to find a compromise by incorporating a white noise image for a tiled background texture. From left to right are shots of the home feed, video detail screen, and navigation drawer.





The Huffington Post
Before and after HuffPost's acquisition by Aol, I focused on page templates, editorial tools, marketing modules, community quizzes, slideshows, vertical branding, et al. under some notable folks. After the merge, I conducted visual design for a few of Aol's sub-brands as well.
Jun 2010 - Mar 2013




Flycell
Besides collaborating with marketing and tech on a number of visual design needs, I also conducted some basic frontend development in Coda, as well as extensive cross-browser testing through VMWare.
Apr 2009 - Jun 2010



Paltalk
This company may not be as well-known as others, but it was my first professional job in NYC! I largely focused on the video chat software's community forums and marketing ads.
Oct 2008 - Apr 2009
Mixed Media
Assorted results from projects ranging from AR camera filters, illustrations, paintings, et al. See also my travel videos or photography.
2002 - present














